# BitcoinBlack™ Overview

In 1999, after years of rumors and speculation, American Express issued its first ever Centurion, or “Black” card. The idea behind the card was simple…

In exchange for high annual fees and invite-only access, it allowed AMEX’s best customers to spend unlimited sums on the card. The idea was a hit from the start.

Black card holders were able to buy things as mundane as a Big Mac and as large as the Nu couche painting by Amedeo Modigliani purchased for $170,405,000 with a simple swipe of the Centurion.

True to its roots, AMEX also built in exclusive membership perks that were only enjoyed by Black card holders.

Now, imagine this: replicating - and improving - on this concept, but with crypto.


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